Get introduced to the team!
The Market Transformation team of WWF-SG heads PACT. Besides plastics, the team sets impactful industry aspirations on sustainability in the areas of palm oil, seafood and illegal wildlife trade. The team comprises of:
Chief, Strategic Communications and External Affairs
With more than 15 years of marketing experience, Kim oversees the Communications Department in WWF-SG, of which the PACT team is part of. Kim creates and oversees marketing and communication strategies that drive and influence behaviour change across consumers, businesses and policymakers.
Head of Market Transformation
As the Head of Market Transformation, Stefanie specialises in business development and expanding PACT into a Southeast Asia regional initiative. She establishes partnerships with stakeholders across all sectors to deepen the sustainability debate and help co-create innovative solutions for not only plastics, but also seafood, palm oil and illegal wildlife trade.
Stefanie is a senior corporate executive with 19 years of experience in marketing and management. Before joining WWF-SG, Stefanie held the role of Director of Partnerships for Eco-Business.
Market Transformation Assistant Manager
As the Market Transformation Assistant Manager, Aqeela leads the PACT initiative for Singapore, providing in-depth expertise and driving transformational change in businesses. Alongside PACT, Aqeela also leads the drive for change for palm oil and seafood markets.
Aqeela joined WWF-SG in 2017, after graduating from the National University of Singapore with a BA. in Economics.
Yvonne Lin (Dr.)
Yvonne’s role as a Materials Expert aims to guide businesses towards sustainability, by providing consultancy on the material’s impact on the environment.
She is well versed in Materials and Environment issues, having graduated from Nanyang Technological University with a B.Eng. in Materials Engineering (2004), M.Sc. in Environmental Engineering (2007) and PhD in Environmental Engineering (2016).
Market Transformation Executive
As the Market Transformation Executive, Adeline oversees the stewardship of PACT signees, assists with research and manages the PACT website. Alongside plastics, Adeline also works on palm oil and seafood related issues.
Adeline graduated in 2017 with a B.Sc. in Earth Science from Imperial College London, and in 2019 with a M.Sc. in Environmental Technology (also from Imperial College London).